Business growth strategy: enabling scale
With a background in business management, consulting, entrepreneurship, business intelligence, product management, digital marketing and technology, I help companies and private businesses design stronger strategies and build their business and marketing to connect and be found by their ideal customers and clients.
Select Key Accomplishments:
Crafted business strategies and online business marketing programs that attract customers. Took professional service companies through the journey of building stronger business brands and websites resulting in a surplus of 600% monthly reoccurring revenue.
Helped companies improve revenue and decrease costs across industries including healthcare, sustainability, retail, consumer goods, digital technologies, education, and start-ups, through setting up online businesses, defining their key customers and messaging, implementing marketing strategies, and refining results over time using data and customer feedback.
Established Net Promoter Score (NPS) customer satisfaction measurement model for McKesson U.S. Pharmaceutical that streamlined its pricing strategy, identified failing supply chain processes, and communicated key success-drivers for its customer base. Improved NPS score 10% in first year.
Building our Strategic Framework
We must be specific on intentions and goals to mentally imagine, understand it, and make it happen. 🔍Through the business and product articulation process, we will develop that clarity. 🚀
When we work on a business challenge, we go beyond the challenge. This is our simple key to success and entails a mind shift.
I offer a Complimentary Business Consultation to discuss your business needs. In this we review:
- Your business needs and goals
- Key challenges and blockers
- Identify your best customers and markets
- Key goals and desired outcomes
- Advice on strategy, opportunities, technology, and next steps
We may also move to outline a business development plan for execution, based on the outcome of the Business Consultation.
Frequently Asked Questions - FAQs
Who do you work with?
I value and enjoy working with business owners, companies, and leaders across a variety of sectors. I hold key experience in the following:
- B2C goods and services
- E-Commerce & Retail
- Fitness & Wellness
- Green Business & Sustainability
- Healthcare goods and services
- Startups & High-growth organizations
- Technology & Software
What are your key strengths?
With over 20 years of experience across numerous industry sectors, I have helped companies of all sizes, achieve revenue growth, open new business and services, and build entire business capabilities both offline and online that impact and serve their customers.
I see the big picture and keep focused on that. With my mind for strategy and conceptual stitching, I am oriented to the outcomes and how those lead a business forward.
Second, I am service-oriented and put myself in the customer’s shoes to identify what is going well and what key areas of improvement are best tapped.
Strong problem solving in combination with my ability to synthesize information and experience across many sectors and projects, allows me to propose fresh solutions and cut through a lot, to arrive at a viable solution.
What is your background in business?
I have always been fascinated by business because of its many dynamic aspects. And business is an exchange.
I first started working in business when I was in college. I helped people and small businesses discover and align selected technology to enable or extend their business capability.
In my early days, I studied eCommerce business set up, IT infrastructure, and marketing. I then worked with the SBA consulting with SBA clients on online business set up, marketing outreach, and formulating technology solutions to drive efficiency and growth.
What is your background in digital marketing?
In just 30 years from 1995 to 2025, the world went from no Internet to a booming Internet where technology has become prolific.
In 2000 as I finished up my Bachelors Degree and eCommerce business concentration, I worked with Google when Google was only a couple years old and when people were asking what will happen with Google and online search. It was a huge speculation and gamble.
Back in that day, digital marketing was new to everyone. In 2003, I opened a digital marketing agency, which at the time was groundbreaking.
By 2005, several hundred small digital marketing agencies had cropped up to both serve as well as define new markets. It was a blue ocean.
Over this time, I helped numerous people set up their services, products, and business operations online.
Along this journey, I also created a Search Engine Marketing (SEM) course, wrote a book on SEM and two more on SEO, and taught industry best practices and little known secrets to many.
Given these were some of the first books and courses in the industry, it wasn’t easy. Most of my research was first-hand and I knocked on many doors to interview people representing many industries and across many roles, to find out what they were doing and to uncover what worked – and what didn’t.
I have been gifted with the opportunity to help clients and companies with their business strategy to managing and delivering full-scale technology solutions and digital products.
